Dubai Chocolate Craze: A Sweet Trend Sweeping Turkey

Dubai Chocolate Craze – The Delicious Trend Here to Stay?

Dubai chocolate is creating quite a frenzy across Turkey, taking over both the boutique confectioneries and major markets. This tantalizing trend has already captivated millions of sweet lovers, thanks to its unique mix of pistachio paste, kunefe filling, and creamy milk chocolate. Let’s explore how this dessert sensation spread from a boutique shop in Dubai to becoming a social media darling, and whether this trend will stick around for the long haul.

The Rise of Dubai Chocolate in Turkey

The origin story of Dubai chocolate is as captivating as its taste. Created by Fix Dessert Chocolatier, a boutique shop in the United Arab Emirates, Dubai chocolate features a delicious blend of pistachio paste, kunefe filling, and silky milk chocolate. The founder, Sarah Hamouda, a British-Egyptian, invented this unique chocolate during her pregnancy cravings, seeking something that traditional sweets could not satisfy. What started as a small batch creation at Fix quickly went viral, thanks to social media.

Dubai chocolate’s rise in Turkey began with a few social media posts showcasing its gooey kunefe filling encased in milk chocolate. Within weeks, these videos and images had racked up millions of views, and Dubai chocolate became the new dessert everyone wanted to try. Today, you can find it almost everywhere—from pastry shops to supermarkets, and even some bread bakeries. Its immense popularity has inspired Turkish confectioners and large brands like Ülker to jump on the bandwagon.

Social Media’s Role in Dubai Chocolate Mania

The key driving force behind Dubai chocolate’s success is undoubtedly social media. Platforms like Instagram, TikTok, and Twitter played pivotal roles in spreading this trend to every corner of Turkey. Influencers and food enthusiasts across these platforms showcased creative ways to enjoy Dubai chocolate, with videos of the first bite often getting millions of likes.

The marketing director of Ülker Chocolate, Nida Erdal, notes that social media is what transformed Dubai chocolate into a nationwide craze. Ülker joined in, introducing their own version of the famous Dubai chocolate using specially processed kadayif to ensure its crispiness remains intact for longer periods. This trend has also significantly boosted sales for Turkish confectioners, with many shifting most of their production focus to cater to the growing demand for Dubai chocolate.

Why Dubai Chocolate Is Different

What makes Dubai chocolate different from other chocolates in the market is its texture and filling. The combination of roasted kadayif, creamy pistachio paste, and rich milk chocolate creates a multi-layered experience that goes beyond typical sweet offerings. Its blend of traditional Middle Eastern ingredients with a modern twist makes it particularly intriguing for Turkish consumers, who value both heritage and innovation in their cuisine.

Even traditional Turkish confectioners like Şekerci Cafer Erol have embraced Dubai chocolate, often adapting the original recipe to include local flavors. Their version of Dubai chocolate includes tahini, white chocolate, pistachios, pistachio cream, and kadayif, all encased in Belgian milk chocolate. According to Hakan Erol, the head of Şekerci Cafer Erol, their stores are producing up to 4,000 pieces of Dubai chocolate on weekends, and every piece sells out almost immediately.

The Future of Dubai Chocolate in Turkey

While Dubai chocolate’s popularity is undeniable, industry experts have mixed feelings about how long this craze will last. Hakan Erol, for instance, believes that while Dubai chocolate has injected much-needed excitement into the confectionery market, its popularity might be short-lived. He predicts that demand will peak around the holiday season and then slowly fade as newer trends emerge.

However, others see potential for Dubai chocolate to evolve and maintain its place in the market. With the power of social media and innovative recipes, Dubai chocolate could adapt and remain relevant. It has already started crossing borders and is being exported to various European countries. Who knows, we might even see new versions of Dubai chocolate infused with flavors like hazelnut, saffron, or even something as unexpected as fish—as some creative food influencers have already experimented with.

Dubai Chocolate Goes Beyond Confectioneries

The Dubai chocolate craze has not only taken over dessert counters but has also found a surprising place in other retail settings. Recently, there have been sightings of “Dubai Chocolate Notebooks” in stationery stores—a testament to how far-reaching this trend has become. These notebooks, inspired by the dessert’s aesthetic, further indicate how this craze is turning into a cultural phenomenon that transcends food.

Where to Buy Dubai Chocolate in Turkey

If you’re interested in trying Dubai chocolate, you’re in luck, as it has quickly become widely available throughout Turkey. Here are some popular places where you can find this trendy treat:

• Hacı Şerif
• Güllüoğlu
• Hafız Usta
• Konak Şkerleme
• Asuman
• Migros
• CarrefourSA
• Liva Çikolata
• Ceviz Ağacı
• Süleymaniye Çikolatacısı
• Dubbai 1971
• Melodi Çikolata
• Chicolatte
• Viyana Kahvesi
• Maia Chocolates
• Angebot.day

Dubai Chocolate: A Trend That Might Stick Around?

Whether Dubai chocolate is a fleeting trend or a lasting phenomenon remains to be seen, but there’s no denying the excitement it has generated. Its rise is a perfect example of how social media can turn a niche product into a nationwide craze overnight. For now, it seems that Dubai chocolate is here to stay—at least until the next big trend comes along. If you haven’t tried it yet, head to your nearest confectioner and experience the taste that has captivated millions.

Conclusion

The Dubai chocolate craze is an exciting trend that has made a significant impact on Turkey’s dessert landscape. Born out of a creative idea by a boutique chocolatier in Dubai, this unique treat has crossed borders, capturing the imagination and taste buds of millions. While its future is uncertain, the Dubai chocolate craze has left a mark—reminding us of the power of innovation, social media, and the magic of irresistible flavors.